STAY UP TO DATE WITH OUR NEWS AND BLOG

Collab Agency

STAY UP TO DATE WITH OUR NEWS AND BLOG

Collab Agency

How to Unlock Your B2B Business’ Potential with an App

3 min read

If you’ve ever asked yourself, “If I’m not a B2C e-commerce business, what purpose would a custom app serve?” you might be surprised by the engagement benefits an app can bring to B2B businesses. 

Depending on your business objectives, a custom app may actually be the key to uncovering marketing and efficiency opportunities for your business.

Apps aren’t just trendy; they're powerful tools that allow you to unlock unique functionalities that your business can use to enhance your offering.

 

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Collab Agency

Boost your Marketing ROI with the powerful HubSpot Content Assistant

2 min read

HubSpot Content Assistant is a powerful tool that is destined to transform the way you create and optimise your marketing content. But what exactly is HubSpot Content Assistant, and how does it work? 

In this blog, we will explore this incredible tool in detail to uncover its key features and immense potential, and discuss how to leverage the extensive capabilities ofHubSpot Content Assistantto optimise your content and streamline your processes.

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Collab Agency

How to Implement a Pillar Content Strategy for Financial Advisors

5 min read

When it comes to a successful content marketing strategy, producing high-quality and valuable content is only half the battle. To attract leads and engage your audience, they first need to be able to find your content. But with more than 600 million blogs on the internet and an estimated 7.5 million blog posts per day, getting your content in front of your target audience can be quite the challenge. 

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Collab Agency

How to Run an Inbound Marketing Campaign for Financial Advisory Firms

5 min read

If you’re a financial advisor looking to get started on your next marketing campaign, you’re probably wondering how best to connect with your target audience. The traditional method would be an outbound marketing strategy in which messaging is pushed ‘out’ to consumers to get them interested in your services. But wouldn’t it be so much easier if your audience came to you instead?

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Collab Agency

The Benefits of Using a CRM System to Power Your Construction Business

9 min read

You wouldn’t construct a building without solid foundations, and nor should you try to build customer relationships without a solid base of information.

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Collab Agency

The Importance of Branding for Tender Driven Construction Firms

4 min read

Securing contracts through a tendering process is a vital business development strategy for most construction firms, and for good reason. However, taking a proactive brand building approach to your business growth as well, will unlock many new opportunities that may not otherwise have been available.

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Collab Agency

Celebrity Endorsements and the Rise of B2B Influencer Marketing

9 min read

For thousands of years, society has been driven by influential people who are able to inspire people’s beliefs and decisions. Today, the rise of influencer marketing and celebrity endorsements represents a growing opportunity for brands to leverage fame and expertise in order to earn their target audience’s trust while inspiring them to make purchases.  

But while celebrity endorsements and influencer marketing have long been considered a powerful tool in the belt of B2C marketers, today, we’d like to show you how these marketing strategies can also be used in the B2B space to drive sales like never before.  

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Collab Agency

Seeing B2B Marketing Strategy from the Tactics

5 min read

B2B Marketing strategic planning has become lost in the sea of marketing tactics. Consider that in the 1970’s, the average person saw 500-1600 ads per day - there was TV, radio, print and a smattering of other media options to be considered. Fast forward to 2021, and research suggests that the average person is exposed to 6,000 to 10,000 ads per day, with an explosion of media choices driven by the digitisation of all media.

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Collab Agency

How to generate sustained growth with B2B Marketing

8 min read

It stands to reason that sustained revenue and profit growth is the long-term goal of most B2B businesses and yet, for many businesses they experience the cycle of boom and bust when it comes to business growth.

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