STAY UP TO DATE WITH OUR NEWS AND BLOG

STAY UP TO DATE WITH OUR NEWS AND BLOG

The Ultimate Guide to B2B Sales and Marketing effectiveness

5 min read

There’s not a business in the world that doesn’t want its sales and marketing teams to be effective. B2B business leaders want sales and marketing to work harmoniously on demand generation for both short- and long-term needs. The trouble is that this need is easier said than done.

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How to use Account-Based Marketing to grow key accounts

4 min read

Remember when marketing was crafted, personally tailored to each and every prospect? No? Me neither! Unfortunately, the promise of one-to-one marketing never eventuated. Now account-based marketing is promising to deliver this personal approach at scale via the use of marketing technology and closer alignment between sales and marketing.

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Tips to unlock the full potential of your Digital Marketing Agency

4 min read

Quick tip – Look for a Digital Marketing AND Sales Agency.

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How to use content in your sales process to close more leads

5 min read

As marketers, we focus much of our time and energy developing content that attracts prospects. And sadly, that’s where it ends for many businesses, as they regularly neglect or even forget the most important audience of all; their sales team.

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Improve Sales and Marketing effectiveness with Lead Scoring

4 min read

Let’s say that you’ve done a great job of aligning sales and marketing and as a result, the leads are flowing in. The question now is – do you understand the quality and value of every lead? And, do you have a view on which leads should be prioritised or nurtured?

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How to use content marketing to generate sales demand

4 min read

When you consider that research from the Content Marketing Institute reveals that over 80% of B2B marketers are using content marketing as a key strategy to drive engagement and leads. And yet, less than 5% state that it is effective, now there’s a problem.

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Easy ways to unleash the power of New into your business

3 min read

Intuitively we are programmed to notice and respond emotionally to certain things in life. And one of these ‘things’ is anything new. We are inherently curious creatures and anything new tends to send our curiosity into hyper drive.

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The Ultimate Guide to Local Area Marketing Success

6 min read

You may have heard that we are living in the experience economy? It’s true! We crave authentic experiences that are real, relevant and useful. And one of the best ways to deliver this experience for your customers is local area marketing, no matter what the size of your business is.

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Why your content marketing is failing to deliver results

4 min read

Creating and producing content is incredibly time consuming and resource intensive, so when it fails to achieve the first goal of attraction it can be demoralising.

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