You wouldn’t construct a building without solid foundations, and nor should you try to build customer relationships without a solid base of information.
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Securing contracts through a tendering process is a vital business development strategy for most construction firms, and for good reason. However, taking a proactive brand building approach to your business growth as well, will unlock many new opportunities that may not otherwise have been available.
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For thousands of years, society has been driven by influential people who are able to inspire people’s beliefs and decisions. Today, the rise of influencer marketing and celebrity endorsements represents a growing opportunity for brands to leverage fame and expertise in order to earn their target audience’s trust while inspiring them to make purchases.
But while celebrity endorsements and influencer marketing have long been considered a powerful tool in the belt of B2C marketers, today, we’d like to show you how these marketing strategies can also be used in the B2B space to drive sales like never before.
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B2B Marketing strategic planning has become lost in the sea of marketing tactics. Consider that in the 1970’s, the average person saw 500-1600 ads per day - there was TV, radio, print and a smattering of other media options to be considered. Fast forward to 2021, and research suggests that the average person is exposed to 6,000 to 10,000 ads per day, with an explosion of media choices driven by the digitisation of all media.
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It stands to reason that sustained revenue and profit growth is the long-term goal of most B2B businesses and yet, for many businesses they experience the cycle of boom and bust when it comes to business growth.
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There’s a sameness that has crept into the financial services marketplace – across the board from accountants to planners and brokers the brand colours, claimed expertise and the tone of voice is quite similar. It’s almost as if there’s an unconscious feeling of comfort and safety that we experience by being part of the ‘herd’ and thus we gravitate to what we know.
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Today, Content Marketing is one of the most widely used marketing approaches, but has it replaced Brand Marketing? And how does it differ and which one should lead the other?
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Staying organised with your content marketing is one of the easiest enablers of success that’s in your control. Being organised is a complete choice and given the resource intensive and dynamic nature of content marketing it is a non-negotiable if you are looking to drive success.
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