B2B Marketing strategic planning has become lost in the sea of marketing tactics. Consider that in the 1970’s, the average person saw 500-1600 ads per day - there was TV, radio, print and a smattering of other media options to be considered. Fast forward to 2021, and research suggests that the average person is exposed to 6,000 to 10,000 ads per day, with an explosion of media choices driven by the digitisation of all media.

There’s a sameness that has crept into the financial services marketplace – across the board from accountants to planners and brokers the brand colours, claimed expertise and the tone of voice is quite similar. It’s almost as if there’s an unconscious feeling of comfort and safety that we experience by being part of the ‘herd’ and thus we gravitate to what we know.

Intuitively we are programmed to notice and respond emotionally to certain things in life. And one of these ‘things’ is anything new. We are inherently curious creatures and anything new tends to send our curiosity into hyper drive.

With most economic experts now agreeing that Australia is now in a recession, we ask the question in this blog... What content marketing strategies can we utlise to maximise revenues during these tough economic times?

Video is your sales secret weapon because video out engages every medium except face to face.

How often do you hear anyone enthuse: “OMG, what a business!” I’m guessing, not very often. Perhaps that’s because their experience wasn’t very memorable.

The success of your business is dependent upon many ‘things’ – customers, capital, risk, people, culture, products… I wonder - Is your brand a priority among these ‘things’?

The key benefit of having a unified sales strategy is that everyone in the business is in a position to understand the roadmap for success.

Your sales and marketing teams both share the same goal of generating effective and sustainable growth, and yet they often work independently of one another. In fact, sometimes the relationship between sales and marketing looks less like a partnership and more like a rivalry.