Intuitively we are programmed to notice and respond emotionally to certain things in life. And one of these ‘things’ is anything new. We are inherently curious creatures and anything new tends to send our curiosity into hyper drive.

With most economic experts predicting that Australia is heading towards a recession, the question is... What can your business do NOW to ensure your business continues to grow in these tough economic times?

Video is your sales secret weapon because video out engages every medium except face to face.

How often do you hear anyone enthuse: “OMG, what a business!” I’m guessing, not very often. Perhaps that’s because their experience wasn’t very memorable.

The success of your business is dependent upon many ‘things’ – customers, capital, risk, people, culture, products… I wonder - Is your brand a priority among these ‘things’?

The key benefit of having a unified sales strategy is that everyone in the business is in a position to understand the roadmap for success.

We intuitively understand that sales and marketing teams should work together to generate more effective and sustainable growth. It's culturally a difficult thing to do and yet a smarketing mindset is achievable when awareness and focus from sales and marketing teams is present.

A quick Google search reveals that we are exposed to around 5,000 ad messages per day.

The word strategy in the context of marketing is used ubiquitously by most of us. We are all prone to its overuse and indeed misuse.