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STAY UP TO DATE WITH OUR NEWS AND BLOG

How to take a strategic approach with your content marketing

5 min read

The thing about content marketing is that it can often be characterised by the manic execution demanded by the dynamic nature of social and digital media. By taking a strategic approach to content marketing, you’ll focus your effort on solving the needs of your buyer persona and aligning them with the helpful solutions inherent in your brand.

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The Definitive Guide to Content Marketing in 2020

9 min read

The decline of disruptive marketing

The way we consume content today is so different to the way we did even just a few years ago.

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Sales and marketing alignment

The Ultimate Guide to B2B Sales and Marketing Alignment

5 min read

Let’s face it. Aligning your B2B sales and marketing strategies isn’t easy. 

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Account-based Marketing

WHAT IS ACCOUNT-BASED MARKETING AND HOW CAN IT GROW KEY ACCOUNTS?

4 min read

The best marketing strategies offer a personalised customer journey that leads prospects gently through each stage of the buying cycle. Account-based marketing (ABM) takes this a step further by tailoring marketing campaigns to each and every prospect, offering a more personal approach to marketing.

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How to unlock the potential of your Digital Sales and Marketing Agency

4 min read

Quick tip – Look for a Digital Marketing AND Sales Agency.

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How to use content in your sales process to close more leads

5 min read

As marketers, we focus much of our time and energy developing content that attracts prospects. And sadly, that’s where it ends for many businesses, as they regularly neglect or even forget the most important audience of all; their sales team.

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Improve Sales and Marketing effectiveness with Lead Scoring

4 min read

Let’s say that you’ve done a great job of aligning sales and marketing and as a result, the leads are flowing in. The question now is – do you understand the quality and value of every lead? And, do you have a view on which leads should be prioritised or nurtured?

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How to use content marketing in your sales funnel to generate demand

4 min read

The Content Marketing Institute (CMI) found that 87% of B2B marketers use content marketing in their sales funnel to attract leads and drive engagement. Yet only 9% claim to be fully satisfied with their content strategy. .

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Easy ways to unleash the power of New into your business

3 min read

Intuitively we are programmed to notice and respond emotionally to certain things in life. And one of these ‘things’ is anything new. We are inherently curious creatures and anything new tends to send our curiosity into hyper drive.

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