STAY UP TO DATE WITH OUR NEWS AND BLOG

STAY UP TO DATE WITH OUR NEWS AND BLOG

The Benefits of Using a CRM System to Power Your Construction Business

9 min read

You wouldn’t construct a building without solid foundations, and nor should you try to build customer relationships without a solid base of information.

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The Importance of Branding for Tender Driven Construction Firms

4 min read

Securing contracts through a tendering process is a vital business development strategy for most construction firms, and for good reason. However, taking a proactive brand building approach to your business growth as well, will unlock many new opportunities that may not otherwise have been available.

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7 Steps to a Successful Content Marketing Workshop

5 min read
Content Marketing is the opposite of set and forget style marketing. It requires ongoing analysis, insight and collaboration between marketing team members and wider business stakeholders. Content marketing workshops are a great way to ensure a plan that provides a constant flow of themes and topics that will attract, engage and delight both prospects and customers.
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How to take a strategic approach with your content marketing

5 min read

The thing about content marketing is that it can often be characterised by the manic execution demanded by the dynamic nature of social and digital media. By taking a strategic approach to content marketing, you’ll focus your effort on solving the needs of your buyer persona and aligning them with the helpful solutions inherent in your brand.

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The Definitive Guide to Content Marketing

9 min read

The decline of disruptive marketing. The way we consume content today is so different to the way we did even just a few years ago.

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Sales and marketing alignment

The Ultimate Guide to B2B Sales and Marketing Alignment

5 min read

Let’s face it. Aligning your B2B sales and marketing strategies isn’t easy. 

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Account-based Marketing

WHAT IS ACCOUNT-BASED MARKETING AND HOW CAN IT GROW KEY ACCOUNTS?

4 min read

The best marketing strategies offer a personalised customer journey that leads prospects gently through each stage of the buying cycle. Account-based marketing (ABM) takes this a step further by tailoring marketing campaigns to each and every prospect, offering a more personal approach to marketing.

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How to unlock the potential of your Digital Sales and Marketing Agency

4 min read

Quick tip – Look for a Digital Marketing AND Sales Agency.

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HOW TO CREATE SALES CONTENT TO CLOSE MORE LEADS

6 min read

It’s well known that a content strategy is a great lead-generation tool, but many marketers fail to recognise that it can be a powerful sales enablement tool as well. By focusing on creating sales content that provides valuable information for your prospects, you’ll be able to generate, educate and qualify leads before they’ve even made contact with your sales team.

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