STAY UP TO DATE WITH OUR NEWS AND BLOG

Collab Agency

STAY UP TO DATE WITH OUR NEWS AND BLOG

Collab Agency

Celebrity Endorsements and the Rise of B2B Influencer Marketing

9 min read

For thousands of years, society has been driven by influential people who are able to inspire people’s beliefs and decisions. Today, the rise of influencer marketing and celebrity endorsements represents a growing opportunity for brands to leverage fame and expertise in order to earn their target audience’s trust while inspiring them to make purchases.  

But while celebrity endorsements and influencer marketing have long been considered a powerful tool in the belt of B2C marketers, today, we’d like to show you how these marketing strategies can also be used in the B2B space to drive sales like never before.  

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Collab Agency

Brand and Content Marketing. What’s the difference?

4 min read

Today, Content Marketing is one of the most widely used marketing approaches, but has it replaced Brand Marketing? And how does it differ and which one should lead the other?

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Collab Agency

How to create a content marketing calendar that works

3 min read

Staying organised with your content marketing is one of the easiest enablers of success that’s in your control. Being organised is a complete choice and given the resource intensive and dynamic nature of content marketing it is a non-negotiable if you are looking to drive success.

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Collab Agency

The Ultimate Guide to B2B Sales and Marketing Alignment

5 min read

Let’s face it. Aligning your B2B sales and marketing strategies isn’t easy. 

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Collab Agency

The Ultimate Guide to Local Area Marketing Success

6 min read

You may have heard that we are living in the experience economy? It’s true! We crave authentic experiences that are real, relevant and useful. And one of the best ways to deliver this experience for your customers is local area marketing, no matter what the size of your business is.

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Collab Agency

Why design is the make or break ingredient in digital prototyping

3 min read

Whatever kind of product or service you sell, digital prototyping is a crucial process that affects the entire cycle from testing, production and manufacturing right through to sales.

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Collab Agency

What is a flywheel and how does it relate to growing your business?

5 min read

There are so many buzzy terms in business these days! Now add to that list, the flywheel! The fly… what were my first thoughts!

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Collab Agency

How to say ‘no thanks’ using the prospect fit matrix

3 min read

Sales prospecting is a tough business. The conversion ratios are usually low and handling rejection is challenging, but a part of the job.

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Collab Agency

Inbound Marketing for Financial Service Providers

4 min read

One of the key findings in the recent Banking Royal Commission revolved around the loss of trust in the financial services industry.

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