Today, Content Marketing is one of the most widely used marketing approaches, but has it replaced Brand Marketing? And how does it differ and which one should lead the other?

Staying organised with your content marketing is one of the easiest enablers of success that’s in your control. Being organised is a complete choice and given the resource intensive and dynamic nature of content marketing it is a non-negotiable if you are looking to drive success.

The decline of disruptive marketing

The way we consume content today is so different to the way we did even just a few years ago.

The Content Marketing Institute (CMI) found that 87% of B2B marketers use content marketing in their sales funnel to attract leads and drive engagement. Yet only 9% claim to be fully satisfied with their content strategy. .

You may have heard that we are living in the experience economy? It’s true! We crave authentic experiences that are real, relevant and useful. And one of the best ways to deliver this experience for your customers is local area marketing, no matter what the size of your business is.

Creating and producing content is incredibly time consuming and resource intensive, so when it fails to attract and convert prospects it can be demoralising.

Whatever kind of product or service you sell, digital prototyping is a crucial process that affects the entire cycle from testing, production and manufacturing right through to sales.

The simple advice is to publish blog topics that answer every question that your customers have.

In our role as a digital marketing and sales agency, we come across many companies thinking about CRM implementation or indeed, switching CRM providers. And it’s fair to say that most are hopelessly unprepared.