When you consider that research from the Content Marketing Institute reveals that over 80% of B2B marketers are using content marketing as a key strategy to drive engagement and leads. And yet, less than 5% state that it is effective, now there’s a problem.

You may have heard that we are living in the experience economy? It’s true! We crave authentic experiences that are real, relevant and useful. And one of the best ways to deliver this experience for your customers is local area marketing, no matter what the size of your business is.

Creating and producing content is incredibly time consuming and resource intensive, so when it fails to achieve the first goal of attraction it can be demoralising.

Whatever kind of product or service you sell, digital prototyping is a crucial process that affects the entire cycle from testing, production and manufacturing right through to sales.

The simple advice is to publish blog topics that answer every question that your customers have.

In our role as a digital marketing and sales agency, we come across many companies thinking about CRM implementation or indeed, switching CRM providers. And it’s fair to say that most are hopelessly unprepared.

We intuitively understand that sales and marketing teams should work together to generate more effective and sustainable growth. It's culturally a difficult thing to do and yet a smarketing mindset is achievable when awareness and focus from sales and marketing teams is present.

It is easy to see how significant video content marketing is in today’s digital age.

Marketing automation is bandied around regularly in meeting rooms and the media these days. So how do you get started with marketing automation?