Defining marketing strategy in the digital age
The word strategy in the context of marketing is used ubiquitously by most of us. We are all prone to its overuse and indeed misuse.
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Why blogging should be the foundation of your content marketing strategy
Blogs have been around for a while and it is now estimated that there are over a billion blogs out there. So, do you need to blog anymore?
READ MORE7 important factors to consider when migrating a website
As businesses grow, the internet evolves and technology improves, the need for upgrading, moving or overhauling your website is inevitable.
READ MORE20 SEO tips and tools you can apply to your website today
There is always something new popping up in the Search Engine Optimisation world. If you have decided to market your business online this is a world you will want to keep up with.
READ MOREDigital Marketing: The Pros and Cons of DIY Vs Employing an Agency
In recent times, businesses are starting to ask the question – should we undertake the planning and activities of digital marketing with internal and freelance resources or should we hire an external agency?
READ MOREThe essential components of a Digital Strategy
Research from Smart insights found that 49% of organisations do not have a clearly defined digital marketing strategy, yet today, an online presence is vital for almost all businesses.
READ MORE7 compelling reasons why you need a digital marketing strategy
The world of digital marketing can often be characterised by “doing”. For example, creating emails, blogs, display ads, social media posts, videos and more.
READ MOREThe Smarter Way to Build Websites that Succeed
If you’ve ever gone through the process of developing a new website, you probably would have looked at the entire website at once so that at the end of a set development time you have a “final product”.
READ MORE6 Tips to Improve your Email Design and Functionality
Creating an email that is effective, relevant and converts your readers can be a challenge.
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