Celebrity Endorsements and the Rise of B2B Influencer Marketing
9 min read
For thousands of years, society has been driven by influential people who are able to inspire people’s beliefs and decisions. Today, the rise of influencer marketing and celebrity endorsements represents a growing opportunity for brands to leverage fame and expertise in order to earn their target audience’s trust while inspiring them to make purchases.
But while celebrity endorsements and influencer marketing have long been considered a powerful tool in the belt of B2C marketers, today, we’d like to show you how these marketing strategies can also be used in the B2B space to drive sales like never before.
How to generate sustained growth with B2B Marketing
8 min read
It stands to reason that sustained revenue and profit growth is the long-term goal of most B2B businesses and yet, for many businesses they experience the cycle of boom and bust when it comes to business growth.
Brand and Content Marketing. What’s the difference?
4 min read
Today, Content Marketing is one of the most widely used marketing approaches, but has it replaced Brand Marketing? And how does it differ and which one should lead the other?
How to create a content marketing calendar that works
3 min read
Staying organised with your content marketing is one of the easiest enablers of success that’s in your control. Being organised is a complete choice and given the resource intensive and dynamic nature of content marketing it is a non-negotiable if you are looking to drive success.
How to use content marketing in your sales funnel to generate demand
4 min read
The Content Marketing Institute (CMI) found that 87% of B2B marketers use content marketing in their sales funnel to attract leads and drive engagement. Yet only 9% claim to be fully satisfied with their content strategy. .
The Ultimate Guide to Local Area Marketing Success
6 min read
You may have heard that we are living in the experience economy? It’s true! We crave authentic experiences that are real, relevant and useful. And one of the best ways to deliver this experience for your customers is local area marketing, no matter what the size of your business is.
Creating and producing content is incredibly time consuming and resource intensive, so when it fails to attract and convert prospects it can be demoralising.
Why design is the make or break ingredient in digital prototyping
3 min read
Whatever kind of product or service you sell, digital prototyping is a crucial process that affects the entire cycle from testing, production and manufacturing right through to sales.
