Digital Strategy

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The essential components of a Digital Strategy

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Research from Smart insights found that 49% of organisations do not have a clearly defined digital marketing strategy, yet today, an online presence is vital for almost all businesses.

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7 compelling reasons why you need a digital marketing strategy

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The world of digital marketing can often be characterised by “doing”. For example, creating emails, blogs, display ads, social media posts, videos and more.

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The Smarter Way to Build Websites that Succeed

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If you’ve ever gone through the process of developing a new website, you probably would have looked at the entire website at once so that at the end of a set development time you have a “final product”.

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6 Tips to Improve your Email Design and functionality

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Email marketing is still the mainstay of many marketing efforts, so creating email marketing that is effective, relevant and that converts your prospects into customers, is a challenge that requires ongoing effort.

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Keeping up with the Search Engines

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Almost 30 years has passed since the beginning of the internet and search engines, and by-golly, it has come a long way. 

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Why do Inbound? Sales and Marketing alignment is a great start.

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It's ironic that we all intuitively know that sales and marketing teams should work together more effectively, yet our experience tells us otherwise.

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What is Inbound Marketing? And how can it sharpen your Marketing efforts?

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Have you heard of the term Inbound Marketing? This may be a new word but familiar concept.

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Improve Your Website Performance

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What makes a website great? More importantly to businesses, what makes a website rank? 

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Increase Your Website Ranking Using SEO

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Search engine optimisation (SEO) is a comparatively mature practice in Internet marketing, yet, according to HubSpot Research* the average score for SEO is only 18.6 out of 30.

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