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As businesses grow, the internet evolves and technology improves, the need for upgrading, moving or overhauling your website is inevitable.

There is always something new popping up in the Search Engine Optimisation world. If you have decided to market your business online this is a world you will want to keep up with.

In recent times, businesses are starting to ask the question – should we undertake the planning and activities of digital marketing with internal and freelance resources or should we hire an external agency?

Research from Smart insights found that 49% of organisations do not have a clearly defined digital marketing strategy, yet today, an online presence is vital for almost all businesses.

The world of digital marketing can often be characterised by “doing”. For example, creating emails, blogs, display ads, social media posts, videos and more.

Inbound marketing is a marketing and sales framework used to attract, engage, convert and delight customers. More than this Inbound is a human centered way of doing business.

If you’ve ever gone through the process of developing a new website, you probably would have experienced the potential for a never ending round of refinements and scope extensions. While this seems like a good idea at the time, there is the inevitable frustration of scope creep and budget-blowouts that are often associated with this style of web design, which is often done without customer input. 

Email marketing is still the mainstay of many marketing efforts, so creating email marketing that is effective, relevant and that converts your prospects into customers, is a challenge that requires ongoing effort.

Almost 30 years has passed since the beginning of the internet and search engines, and by-golly, it has come a long way.