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Quick tip – Look for a Digital Marketing AND Sales Agency.

It’s well known that a content strategy is a great lead-generation tool, but many marketers fail to recognise that it can be a powerful sales enablement tool as well. By focusing on creating sales content that provides valuable information for your prospects, you’ll be able to generate, educate and qualify leads before they’ve even made contact with your sales team.

It’s your marketing team’s job to attract leads so that your sales team can convert them into customers. But how does your sales team sort the good leads from the bad?

The Content Marketing Institute (CMI) found that 87% of B2B marketers use content marketing in their sales funnel to attract leads and drive engagement. Yet only 9% claim to be fully satisfied with their content strategy. .

Intuitively we are programmed to notice and respond emotionally to certain things in life. And one of these ‘things’ is anything new. We are inherently curious creatures and anything new tends to send our curiosity into hyper drive.

With most economic experts now agreeing that Australia is now in a recession, we ask the question in this blog... What content marketing strategies can we utlise to maximise revenues during these tough economic times?

Video is your sales secret weapon because video out engages every medium except face to face.

In our role as a digital marketing agency, we come across many companies thinking about CRM implementation or indeed, switching CRM providers. And it’s fair to say that most are hopelessly unprepared for the requirements of the on-boarding process.

The key benefit of having a unified sales strategy is that everyone in the business is on the same page when it comes to understanding the roadmap for revenue and profit success.