Intuitively we are programmed to notice and respond emotionally to certain things in life. And one of these ‘things’ is anything new. We are inherently curious creatures and anything new tends to send our curiosity into hyper drive.
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You may have heard that we are living in the experience economy? It’s true! We crave authentic experiences that are real, relevant and useful. And one of the best ways to deliver this experience for your customers is local area marketing, no matter what the size of your business is.
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The simple advice is to publish blog topics that answer every question that your customers have.
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With most economic experts now agreeing that Australia is now in a recession, we ask the question in this blog... What content marketing strategies can we utlise to maximise revenues during these tough economic times?
Video is your sales secret weapon because video out engages every medium except face to face.
How often do you hear anyone enthuse: “OMG, what a business!” I’m guessing, not very often. Perhaps that’s because their experience wasn’t very memorable.
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The success of your business is dependent upon many ‘things’ – customers, capital, risk, people, culture, products… Well, consider this - Is your brand a priority among these ‘things’?
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In our role as a digital marketing agency, we come across many companies thinking about CRM implementation or indeed, switching CRM providers. And it’s fair to say that most are hopelessly unprepared for the requirements of the on-boarding process.
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The key benefit of having a unified sales strategy is that everyone in the business is on the same page when it comes to understanding the roadmap for revenue and profit success.
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