Improving Customer Leads with a Buyer Journey
We have seen in our previous blogs that strategy development starts with being customer-centric.
Read more >We have seen in our previous blogs that strategy development starts with being customer-centric.
Read more >Dear Moleskine Diary,
As I write in you with my easy glide Bic biro pen, I reflect upon my day.
In B2B markets, there could be anywhere between 1-6 stakeholders involved in a buying decision. In addition to this complexity, a B2B research study found that nearly 50% of buyers are now spending more time researching multiple alternatives online. So achieving B2B sales is getting tougher as each day passes!
Read more >Strategy and execution are not distant cousins. They should be considered together, not separately. They should coexist.
Read more >The key to B2B branding and marketing is to think of your brand as an ingredient that makes your customer's brand more appealing to their customers. In other words... Are you the secret sauce in your customer's product 'recipe'?
Read more >The age of hyper consumption is on the decline.
Read more >Of course we think being collaborative is cool. We’re clearly better together as a collective and with a collaborative mindset anything can be achieved.
Read more >We know from behavioural economic research that emotional decision making plays is the key driver of sustained success. So how do we win the hearts of our prospects and customers?
Read more >