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STAY UP TO DATE WITH OUR NEWS AND BLOG

How to take a strategic approach with your content marketing

5 min read

The thing about content marketing is that it can often be characterised by the manic execution demanded by the dynamic nature of social and digital media. By taking a strategic approach to content marketing, you’ll focus your effort on solving the needs of your buyer persona and aligning them with the helpful solutions inherent in your brand.

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The Definitive Guide to Content Marketing in 2020

9 min read

The decline of disruptive marketing

The way we consume content today is so different to the way we did even just a few years ago.

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Take full control over your website performance with Hubspot

3 min read

It can be challenging for marketers and business owners to make changes and upgrades to their website, let alone dynamically test different content tactics. Having to go to the developer is expensive and time consuming and if your IT team manage the site, you’ll need to wait in their priority queue. Either way, you are not leveraging the inherent possibilities that online marketing and commerce offers.

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The Ultimate Guide to B2B Sales and Marketing effectiveness

5 min read

There’s not a business in the world that doesn’t want its sales and marketing teams to be effective. B2B business leaders want sales and marketing to work harmoniously on demand generation for both short- and long-term needs. The trouble is that this need is easier said than done.

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How to use Account-Based Marketing to grow key accounts

4 min read

Remember when marketing was crafted, personally tailored to each and every prospect? No? Me neither! Unfortunately, the promise of one-to-one marketing never eventuated. Now account-based marketing is promising to deliver this personal approach at scale via the use of marketing technology and closer alignment between sales and marketing.

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How to unlock the potential of your Digital Sales and Marketing Agency

4 min read

Quick tip – Look for a Digital Marketing AND Sales Agency.

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How to use content in your sales process to close more leads

5 min read

As marketers, we focus much of our time and energy developing content that attracts prospects. And sadly, that’s where it ends for many businesses, as they regularly neglect or even forget the most important audience of all; their sales team.

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Improve Sales and Marketing effectiveness with Lead Scoring

4 min read

Let’s say that you’ve done a great job of aligning sales and marketing and as a result, the leads are flowing in. The question now is – do you understand the quality and value of every lead? And, do you have a view on which leads should be prioritised or nurtured?

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How to use content marketing to generate sales demand

4 min read

When you consider that research from the Content Marketing Institute reveals that over 80% of B2B marketers are using content marketing as a key strategy to drive engagement and leads. And yet, less than 5% state that it is effective, now there’s a problem.

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