More Connections
Less Blah!
The Challenge
The Fresh brand representation had a disconnect between its look and feel and the actual experience delivered through Fresh Networking events.
Our challenge was to re brand Fresh Networking’s positioning in a way that better represented the actual Fresh Networking experience and to provide the beginnings for a series of distinctive visual assets for the organisation.
Services Utilised
- Fractional CMO
- Fractional Marketing Implementation
- WordPress Website Design and Development
- Social Media
- SEO & Content Marketing
Outcomes
- The re branding centred around bringing to life the positioning line …”More Connections, Less Blah”
- We created a visual identity device called the ‘Connections Loop’ that brought to life the meaningful conversations and connections that Fresh Networking generates
- The ‘Connections Loop’ encompasses the values of Fresh which include teamwork, generosity and community
- The much loved, multi coloured Fresh Networking ‘jelly bean’ device was retained and paired with a distinctive and complimentary colour suite
- We designed and developed a new website with dynamic content integrating from Zoho and Eventbrite
- And finally we revitalised content for video, blogs, events and social media posts
Collab Agency has completely transformed my business to become a professional networking brand.
They have always been very responsive to my ever changing requirements, keeping me on track and delivering a brand that I am very proud of. Everything they have produced is of extremely high quality, their strategy has helped my business grow during Covid and they really do have a can do attitude, nothing is ever a problem.
I am so glad I chose Collab to be the marketing partner of Fresh Networking.
Darren,
Founder of Fresh Networking
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We are passionate about creating amazing experiences for the brands we Collab with. Our hands-on, caring style enables flexibility and creativity that produces work and results that will excite you.
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