More Connections
Less Blah!

The Challenge

The Fresh brand representation had a disconnect between its look and feel and the actual experience delivered through Fresh Networking events.

Our challenge was to re brand Fresh Networking’s positioning in a way that better represented the actual Fresh Networking experience and to provide the beginnings for a series of distinctive visual assets for the organisation.

Services Utilised

  • Marketing Strategy Workshops
  • Branding
  • WordPress Website Design and Development
  • Social Media
  • Marketing Management


  • The re branding centred around bringing to life the positioning line …”More Connections, Less Blah”
  • We created a visual identity device called the ‘Connections Loop’ that brought to life the meaningful conversations and connections that Fresh Networking generates
  • The ‘Connections Loop’ encompasses the values of Fresh which include teamwork, generosity and community
  • The much loved, multi coloured Fresh Networking ‘jelly bean’ device was retained and paired with a distinctive and complimentary colour suite
  • We designed and developed a new website with dynamic content integrating from Zoho and Eventbrite
  • And finally we revitalised content for video, blogs, events and social media posts


Collab Agency has completely transformed my business to become a professional networking brand.

They have always been very responsive to my ever changing requirements, keeping me on track and delivering a brand that I am very proud of. Everything they have produced is of extremely high quality, their strategy has helped my business grow during Covid and they really do have a can do attitude, nothing is ever a problem.
I am so glad I chose Collab to be the marketing partner of Fresh Networking.

- Darren, Founder of Fresh Networking

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