The Challenge

Most construction companies build their businesses on their ability to meet TIME, COST & QUALITY measures and for a very good reason. However, this leads to a 'sameness' that is the enemy of great.

For 2 Construct this thinking drove our approach to identify a distinctive new brand positioning and communications plan.

  • Marketing Research - Qual
  • Strategy Workshops
  • Branding
  • HubSpot CMS Website
  • Design and Development
  • HubSpot SalesPro Onboarding
  • Content Marketing


  • We re-positioned around 2C’s integrated capabilities in civil and building construction. We created the positioning line to summarise this as …Managing Complexity
  • A marketing communications plan was produced to facilitate inbound enquiries and implemented HubSpot sales pro to streamline the sales pipeline
  • We then refreshed the brand identity across the web (using HubSpot’s CMS Hub), eDM, advertising, tender documentation and general collateral
  • We then implemented a content marketing strategy producing evergreen content such as a brand story video to showcase how 2 Construct manages complexity and specialise in certain industry verticals

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