NOT SURE WHAT’S WORKING AND WHAT’S NOT?

Let’s face it, Marketing is not an exact science. So, it’s not feasible for every element to be measured, however it is important to measure the activities that make up your strategy. Spending your considered time and resource on the measurement systems and the related goals ensures will enable you figure out the relationships between activity and goal conversions. Additionally, with this in mind setting up A/B testing is a great way of optimizing executional activity over time while implementing a broader test market regime is easy in this digital world!