Today, it’s not just UI (User Interface) and UX (User Experience) that are important, but there are many new factors that will determine a website’s success.

SEO, mobile optimisation, site speed and security are just a couple of issues recently discussed in HubSpot research. 
Our technical lead has provided a few pro-tips that might help you get better performance out of the sites you manage.

We have developed a comprehensive e-book that addresses all these areas. You can download this free e-book “Improving Your Website Performance”.   


1. Web Server CPU Load

Shared hosting providers running thousands of websites on single Apache servers fail to deliver high performance even when the website is well designed with a clean and speedoptimized code. Performance issues intensify during peak load times when insufficient server compute power fails to process website download requests efficiently.

Pro Tip: Monitoring server CPU load enables hosting companies and IT staff running locally hosted websites to keep a check on back-end hardware capabilities in handling unpredictable Web traffic deluge.

2. Website Database Performance

Database performance is critical for websites maintaining dynamic content pulled from back-end databases. A mechanism should be in place to detect and alert for inaccuracies in data transmission.

Pro Tip: Keeping an eye on free disk space on servers hosting websites locally helps avoid errors and data losses that lead to broken links and eventually degrade website performance. two recommendations from Google:

  • Use a HTTP redirect to send users with mobile user agents directly to the mobile equivalent URL without any intermediate redirects, and include the <link rel=”alternate”> markup in your desktop pages to identify the mobile equivalent URL so Googlebot can discover your mobile pages.
  • Deactivate and delete any unnecessary plugins. Then weed out any plugins that slow your site speed. Try selectively disabling plugins, then measuring server performance. This way you can identify any plugins that harm your site speed.

3. Load tolerance

Website performance varies with fluctuations in Web traffic. Hosting servers handling normal load at peak performance may lose page speed under excessive loads.

Pro Tip: Conducting Stress Tests, Ramp Tests, Load Tests and other Performance. Tests on websites creates an accurate picture of how much Web traffic the website can handle before losing performance or going down altogether. Compare the results with the website’s actual usage patterns to determine whether the website needs hardware upgrades to handle peak load as efficiently as possible. 

 For even more practical suggestions to optimise your site and check your website performance, download our free e-book “Improving Your Website Performance”.

Website Performance Guide 

    * Source: The dataset consists of URLs submitted to websitegrader.com. HubSpot Research believes the data is compelling because active submissions indicate that the websites in the dataset are truly up and running, are maintained, and have at least one person actively working to improve it. Given that the total internet is massive and there are millions of dead websites, this dataset is a reflection of today’s active website landscape. Over time we will append data and update this report. Outlier data, greater than 2 standard deviations from the average load time, was excluded from the analysis.