One of the struggles that we have faced ourselves, and that we hear from talking to other SME’s, is trying to decide where to invest your marketing efforts when you have limited time, and limited budget.
We may know that it’s crucial to be customer focussed in today’s world, but have you asked yourself - what’s your customer response time like as a business? Days? Hours?
We have all heard of social media, right! You might even be scrolling through a social platform right now as you read this blog. Indeed, you possibly even discovered this blog through a social media platform. And that's the segue to our topic.
Return On Investment (ROI), the elusive, concrete ROI. As marketers we know how difficult it is to measure direct causality and direct profit impact of much of our marketing efforts.