Digital Strategy

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Defining marketing strategy in the digital age

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The word strategy in the context of marketing is used ubiquitously by most of us. We are all prone to its overuse and indeed misuse.

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Why blogging should be the foundation of your content marketing strategy

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Blogs have been around for a while and it is now estimated that there are over a billion blogs out there. So, do you need to blog anymore? 

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7 important factors to consider when migrating a website

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As businesses grow, the internet evolves and technology improves, the need for upgrading, moving or overhauling your website is inevitable.

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20 SEO tips and tools you can apply to your website today

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There is always something new popping up in the Search Engine Optimisation world. If you have decided to market your business online this is a world you will want to keep up with.

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Digital Marketing: The Pros and Cons of DIY Vs Employing an Agency

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In recent times, businesses are starting to ask the question – should we undertake the planning and activities of digital marketing with internal and freelance resources or should we hire an external agency?

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The essential components of a Digital Strategy

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Research from Smart insights found that 49% of organisations do not have a clearly defined digital marketing strategy, yet today, an online presence is vital for almost all businesses.

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7 compelling reasons why you need a digital marketing strategy

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The world of digital marketing can often be characterised by “doing”. For example, creating emails, blogs, display ads, social media posts, videos and more.

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The Smarter Way to Build Websites that Succeed

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If you’ve ever gone through the process of developing a new website, you probably would have looked at the entire website at once so that at the end of a set development time you have a “final product”.

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6 Tips to Improve your Email Design and Functionality

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Creating an email that is effective, relevant and converts your readers can be a challenge.

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